CCSAA announces the launch of their new Industry website. This is an exciting time for CCSAA and the cross country ski industry. With health and wellness constantly being in the news and a recent Olympic Gold Medal, cross country skiing is poised to get some great attention.
The consumer website will be separated from the industry side and will retain the www.xcski.org URL. The website will be simpler, cleaner and faster with new pictures. The search has been simplified with a new visual map and integration with snow reporting on the TrailHUB platform. Every ski area will receive a free base level membership in TrailHUB.
CCSAA has hired a PR agency and is actively working on a new PR and outreach plan for the consumer website. It will become the go-to resource for the new cross country skier. What you will see in early July will be the early rendition of the website that will be fully scalable as we reach some of the strategic goals.