opt-in and opt-out of CCSAA programs
What it is: The Welcome Pass is distributed by CCSAA member retail shops, catalogs and internet sites. Currently 7 retailers qualify to distribute the Pass. The Pass is a value-added incentive for a new skier purchasing any new ski package (skate or stride). In the case of L.L.Bean the Pass is also being given to purchasers of backcountry skis. If we can convert those backcountry skiers to track skiers, woo hoo! It's doubtful though that those customers will use the Pass. The Pass is nontransferable. You may ask to see the new ski equipment, if you so desire.
When it is: all ski season
What are you asking my Ski Area to do: redeem the Welcome Pass (using a hand punch, put a hole in the card in the #1,2 or 3 snowflake) for a trail pass.
What it is: Winter Trails Day offers children and adults new to snow sports the chance to try snowshoeing and cross country skiing for free, and to discover the great fitness and social benefits with these easy-to-learn winter sports. Almost 100 resorts and Nordic Centers nationwide, and gets 11,000 kids and adults on the snow each year. Each Winter Trails event is run by a local organization or business.
When it is: The annual Winter Trails Day is on January 11, 2014.
What are you asking my Ski Area to do: Winter Trails programs and activities vary in size and scope, as each venue chooses a program that will introduce these sports to their communities. Sign up as a participating location. Determine what your FREE offer is for Winter Trails. You are to creating an offer to try snowshoeing and/or cross country skiing for FREE.
What my Ski Area gets: A great opportunity to introduce your ski resort to potential new customers and the advantage of being part of a nationally promoted program (be part of the buzz, use the name, download the redi made promotional tools); listing & link from wintertrails.org.
What it is: NBC chose cross country skiing as a sport for its Gold Map. This Map directs people to the sanctioning organizations for the sport of their interest. For cross country skiing, United States Ski & Snowboard Association will link to CCSAA because we are the organization with information for the recreational skier.
When it is: During the 2014 Winter Games, February 7 - 23.
What are you asking my Ski Area to do: Offer "XCSki Sochi 2014" packages during the Olympics for people pre-registering from the internet's NBC Gold Map > U.S.S.A. > CCSAA. Three packages are presented for your consideration. We hope you choose at least RECONNECT! and DISCOVER! where you declare what % discount you will offer. The EXPLORE! package allows you to customize a package drawing people to your shop, dining room, lodge, or perhaps a local business partner. You create your own special Olympics package. We clearly state that the XCSki Sochi promotion is limited in # of packages per ski center; and requires pre-registration between the customer and your ski center. This allows you to control the promotion.
What my Ski Area gets: Participation in an organized promotion tie-in with the Olympics. Leverage with your local media. Exposure from the NBC Gold Map website promoting sports featured in the Olympic Games. A listing and link on the Olympics page of the CCSAA xcski.org website which ties back to the NBC Gold Map website. A XCSki Sochi 2014 Olympics badge displaying with your member listing on the CCSAA xcski.org website page for your state/province.
The Sochi XCSki page on the CCSAA site is "hidden" and only accessed via USSA. Here's a link for you to see it: xcski.org/2014-XCSki-Sochi.php And here is a link to the USSA page where people will go to find CCSAA (click on Find a Resort and then select Cross Country) ussa.org/nbcgoldmap
What is it: The name is an umbrella for children's programs at nordic center. It's a great brand name we can all get behind. You're encouraged to use the name for your ski area's children's program. Remember, a program is just that. It's not special rates or discounts. Ideas for programs include: an "illustrated trail" with pages from a children's book blown up and mounted along the trail; any program that you are offering for schools that includes some content not just rentals and trail pass; guided ski tours for kids; a scavenger hunt or geo-caching that appeal to children; and children-specific lessons that incorporate play on skis. Our goal is to learn and inspire each other to create more and better programs to get children outside in the winter to play and slide on snow.
When is it: Whenever you want. Throughout the season.
What are you asking my Ski Area to do: Develop children's programming at your center. Consider naming it No Child Left Inside. Optin and tell us in 10 words about your program. You can have up to 4 different programs. Create a page on your website specific to children and give us that link.
What my Ski Area gets: parents and children coming to your area because you're catering to them; a really cool name and logo for your children's program; and the good feeling that comes from playing with your children.