November 6, 2014 (Thursday)
Online registration electronically gathers information and allows us to plan the meals. You can pay with credit card or indicate payment by check either in the mail or bring to the meeting. Please help reduce office adminstration and register online. Thank you.
Registration includes a continental breakfast and lunch.
CCSAA Members (attendees & exhibitors).... $55 Non-members....$75
hosted by Trapp Family Lodge
Trapp Family Lodge.... 802-760-6325, 800-826-7000
Ask for the conference rate: Cross Country Ski Areas Association and the code 50H0MJ.
$125/room double or single occupancy and includes von Trapp Lager tasting.
Parking for meeting: Please park at the Outdoor Center. This allows easy access to the yurt for pick up of cases of Nature Valley Granola Bars.
7:00 -8:00 exhibitor set up St. George's Hall
8:30 - 10:00 Trade Expo, continental breakfast, registration check-in..... St. George's Hall
General Sessions in the Mozart Room
10:00 - 10:15 Welcome to Trapp's & logistics....Drew Gelinas, nordic director and Sam Von Trapp
10:15 - 10:30 CCSAA Programs....Chris Frado, CCSAA executive director
Welcome Pass...3x/free skiing distributed by selected retailers including L.L.Bean with purchase of entry-level ski or snowshoe package. Be listed on the L.L.Bean site as a participating area.
Boston Ski Show....brochure distribution at the Show and through the season by Weston Ski Track.
Winter Trails....Are you a participating area for this nationally promoted introduction to cross country skiing & snowshoeing on January 10, 2015?
SIA SnowShow & Demo....Buying show January 29-31, Feb. 1 and Demo Feb 2 & 3.
10:30 - 11:00 CCSAA Conference Preview & Invitation....Pierre Vezina & Daniel Charbonneau
For the first time in decades the CCSAA Conference will be in the East on April 7 & 8 hosted by Mont-Sainte-Anne and Ski de Fond Mont-Tremblant.
11:00 - 11:30 Your Business Dashboard...Thom Perkins
Thom Perkins was the director of Jackson Ski Touring Foundation for decades and is now offering his professional services to nordic centers as Thom Perkins Consulting. His presentation covers the tools you have to measure your success and keep on track.
11:30 - Noon Who's Here from Where....everyone
12:15 - 12:30 Load Nature Valley Granola Bars....each member business may take 5-10 cases of bars for sampling with your customers this winter.
Deliver brochures for Boston Ski Show....representatives from Weston Ski Track will take your brochures for distribution during the Boston Ski & Snowboard Expo. Please have a check for $30 payable to Weston, unless you are helping to staff the booth at the Show.
12:30 - 1:45 Lunch & Presentation
Trapp Family's Nordic Program....Drew Gelinas & Sam Von Trapp
Silent Auction (Dining Room)...attendees bring items to donate to the Silent Auction. From signature wine or local brews to outdoor gear and from tote bags to novelties to local delicacies, it's all good. Winning bids are paid in cash, check or credit card (Visa & MasterCard).
General Sessions in Mozart Room
2:00- 3:00 Fat Tire Bikes on Nordic Trails....Tim Tierney
As director of Kingdom Trails, Vermont Tim is overseeing a 75km trail system with 30 of those k's available when conditions warrant for fat bikes. Their success integrating the fat tire bikers on the ski trails is due largely to education within the biking community and creating an atmosphere of cooperation. Tim will take us through the pros and cons of inviting this new user to use your ski trails and creating the right culture among the riders to respect the skiers and grooming. Time for Q &A is built into the presentation time.
3:00 - 3:30 Maximizing Your Retail Returns....Drew Gelinas
Drawing on his years of experience working as a Swix rep and giving shop clinics, Drew is in a unique position to grow the retail returns in the Nordic Center. He'll share with us the same lessons he's teaching the staff at Trapp's.
3:30 - 4:00 Social Media Primer....Hilary Linehan
The basics of what to use and how to use it. The session will review Facebook, Twitter, Instagram and Pinterest. What is the best use of each one of these platforms for promoting your business. The value of setting goals and having a strategy for success with Social Media. Hilary and husband Jere are the CCSAA contractors for Social Media engagement with
4:00 - 4:30 Adaptive Skiing....Patrik Viljanen, manager NENSA Adaptive Program
From the local to the international level Patrik will review adaptive nordic skiing and provide information on how cross country ski areas can provide access and opportunity to adaptive skiers in their communities.
Lodging at Trapp Family Lodge
Reservations: Ask for the CCSAA group rate. Reservation code....50H0MJ
855-318-4641(U.S. & Canada)
Directions to Trapp Family Lodge
700 Trapp Hill Road, Stowe, Vermont 05672
From Interstate 89, Exit 10 (Waterbury/Stowe). Go North on Route 100. Follow local directions as shown in the link.