CCSAA Annual Conference 2015

April 7 & 8, 2015
Beaupre, Quebec

* Registration $425 US for CCSAA member ski areas & exhibitors. All others, please inquire. Special considerations for the media. Registration is open, click here to register.

* Lodging Chateau Mont-Sainte-Anne   866-900-5211, 418-827-5211
Use ID# 486 at the time of making your reservation.
Rooms per night, single or double occupancy priced in Canadian dollars.

  • $115 CDN
  • $125 CDN
  • $155 CDN

Enjoy a breathtaking view of the city by staying at the Chateau Mont-Sainte-Anne. The charming, four-star hotel with 240+ rooms equips each room with microwave and refrigerator. For a relaxing time, guests can head to the in-house spa and fitness center, or go skiing nearby.

* Airport Shuttle
to Chateau (one daily)
The Chateau offers CCSAA a complimentary yet limited shuttle transport to and from the airport. Please advise the Chateau when making your room reservation if you will use the shuttle. Shuttle schedule below:

  • Monday, April 6 departing airport at 9:15 pm
  • Thursday, April 9 departing the Chateau for the airport at 6:30 am

* Need a roommate? CCSAA is happy to help. Just contact the office prior to making your reservation.  We have a list of folks looking to share a room.

* Getting There 
Chateau Mont-Sainte-Anne is located 30 minutes from Quebec City. Airport of destination: YQB.

Transportation to and from the Chateau

  • Complimentary  Chateau shuttle on Monday, April 6 departing 9:15 pm from the airport for the Chateau.
  • Complimentary Chateau shuttle on Thursday, April 9 departing 6:30 am from the Chateau for the airport.
  • Taxi transport to Chateau is approximately $110 CDN.
  • Meeting our tour bus in the city on Monday evening is also an option for those flying in. Take a taxi to Le Ciel restaurant in Quebec City and grab a ride to the Chateau with the group on the city tour.

* Come Early to Explore and Ski

The skiing at Mont-Sainte-Anne awaits you and this year there is no doubt to have snow on the nordic trails. The Nordic Center has complimentary rental gear, SNS system for our use while there. It is helpful to alert Pierre Vezina at the Nordic Center of your boot size prior. Contact Pierre at

Monday, April 6

5:00 - 6:00 p.m.  Conference Registration Check-In 

5:30 - 10:00 p.m.  Guided Tour of Old Quebec City (not included in price of registration) $30 USD
Bus transportation from the Chateau to Quebec City. The tour then becomes a guided walking tour of the old city, dinner at Le Ciel, the revolving restaurant with a panoramic view of the city, and bus transport back to the Chateau. $30 USD for the transportation and the tour, plus dinner off the menu at your own expense.

Tuesday, April 7

7:00 - 7:45 a.m.  Breakfast
7:30 - 8:00 a.m. Morning French Lesson...Pierre Charbonneau & Pierre Vezina
Enjoy a  humorous introduction to ski culture and the French language.

8:00 - 8:15 a.m. Group Transport to Mont-Ste-Anne Nordic Center

8:30 - 11:30 a.m.  Skiing & Grooming Demos

  • Networking on skis
  • Groomers, Skis & Fat Bike demos

10:30 - 11:30 a.m.  Ski Clinic...Pierre Vezina

11:30 - 11:45 a.m.  Group Transport to Chateau

Noon -1:00 p.m.   Lunch

1:15 - 1:20 p.m. Supplier Showcase...vendor   Short • Sweet • Sell.
1:20 - 2:15 p.m.   State of the Industry....Reese Brown, SIA Nordic Director
Industry recap, trends and the numbers, women and aging alpine skiers. How do we measure our success? Skier visits and lessons sold. What does it all mean? Where are our opportunities?

2:15 - 2:20 p.m. Supplier Showcase...vendor    Short • Sweet • Sell.

2:20 - 2:35 p.m. The Value of Collecting Skier Visits...Thom Perkins
Using Skier Visits information to increase the profitability of your business. Thom Perkins is renowned in the ski industry as the long-time Executive Director of the largest cross country ski area in the Eastern U.S., Perkins is the recipient of both NASJA and Ski NH's Lifetime Achievement Awards and was highlighted as one of North America's 25 Nordic Heros by Cross Country Skier magazine. Perkins is the principal of Thom Perkins Consulting working wtih Nordic ski areas, non-profits, and the ski industry. His expertise includes marketing as well as operations and management.

2:30 - 2:35 p.m. Supplier Showcase...vendor   Short • Sweet • Sell.

2:35 - 3:30 p.m.   Engage Proactive Thinking to Advance Your Organization...John Donovan
Many organizations oscillate up and down depending on the weather, circumstances, etc. Find out how to think, organize and structure your business so that you can advance and succeed in the face of changing conditions. Time for Q&A.

BREAK 15 minutes

3:45 - 3:50 p.m. Supplier Showcase...vendor   Short • Sweet • Sell.

3:50 - 4:50 p.m. Importance of Trails Master Plan..John Morton
For 18 years, John Morton has been developing trails for private landowners, municipalities schools, and resorts, as well as competition venues for major international events such as the World University Games and Biathlon World Cups. Although he began designing trails for cross country skiing, John found that these trails soon became popular with mountain bikers, runners, horseriders, and others. There are common principles associated with fun, quality trails, and he has since worked on many types of trail projects beyond the initial interest in Nordic skiing.

John participated in seven Winter Olympic Games as an athlete, a coach, the U.S. Biathlon Team Leader, and most recently at Salt Lake, as Chief of Course for the Biathlon events.

4:50- 4:55 p.m. Supplier Showcase...vendor   Short • Sweet • Sell.

5:00 - 6:30 p.m.  TRADE EXPO indoor exhibits & cocktails....
Cocktails sponsored by
Aurora Insurance

6:30 - 7:30 p.m.  Dinner

7:30 - 8:00 p.m.  Presentation of the CCSAA Founders Award...
honoring Peter Ashely
The Cross Country Ski Areas Association Joe Pete Wilson Founders Award is presented annually to an individual
who's made significant contributions to the cross country ski industry. This year we are honoring Peter Ashely. The award will be presented by CCSAA founder Joe Pete Wilson, himself.

8:00 - 9:00 p.m. Silent Auction
Everyone attending and exhibiting is asked to bring an item to donate to the CCSAA Auction. Signature wine or craft beer; logoed fleece; speciality tourist item from your locale; ski memorabilia; artwork; maple syrup; day packs; camelbacks; gloves; or that irresistable item from your shop that's still there. Ball caps, coffee mugs, and tees can become lone survivors with no bidders. The CCSAA Silent Auction is a fun way to snag a great souvenir for yourself or a gift for someone left home.

Wednesday, April 8

7:00 - 7: 45 a.m.  Breakfast
7:30 - 8:00 a.m.  Morning French Lesson....Pierre Charbonneau & Pierre Vezina
Enjoy a  humorous introduction to ski culture and the French language

8:00 - 8:15 a.m. Group transport to Nordic Center

8:30 - 11:30  Networking Ski & Clinics on the Trail

  • ski clinic....Pierre Vezina
  • ski clinic....Pierre Harvey
  • ski clinic....
11:30 - 11:45 a.m. Group Transport to Chateau

Noon - 1:00 p.m.  Lunch

1:15-1:20 p.m. Supplier Showcase...vendor   Short • Sweet • Sell

1:20 - 2:45 p.m. 
Best Practices Showcase....JoJo Toeppner & Sophie Kargl, facilitators
Formal presentations of best practices from 5 categories:

  • Grooming...grooming practice or enhancement/adaptation of a groomer
  • presence, promotion, or children's programming
  • Trails...preparing your trails
  • Operations...lessons, rentals, and retail
  • Personnel...focus on recruiting& retaining Millennial Generation employees

Some of the presenters include: Adaptive skiing (Operations)...Russ Myer; Nordic Center certification (Marketing)....Manon Rena de Cotret; and Making the Most of Nature (Marketing)...Paul Kuznia. Any CCSAA is invited to submit their "best practice" for consideration. Presenters may be Skyped into the conference if not in attendance.

2:45 - 2:50 p.m.  Supplier Showcase...vendor   Short • Sweet • Sell

2:50 - 3:00 p.m. 
People's Choice Award....
From the Best Practices just presented the assembled conference attendees will vote for "the best" of each category. Then a grand prize winner will be chosen. The winner will be awarded a complimentary registration to next year's conference at Snow Mountain Ranch, Colorado.

BREAK 15 minutes

3:15 - 3:20 p.m.  Supplier Showcase...vendor   Short • Sweet • Sell

3:20 - 4:45 p.m.  Fat Bikes Meet Nordic...Tim Tierney & Francis Tetrault

4:45 - 4:50 p.m.  Supplier Showcase...vendor   Short • Sweet • Sell

BREAK 15 minutes

5:00 - 6:00 p.m.  Fireside Chat....Austin Weiss, facilitator
Informal discussion among colleagues. Any topic goes.

6:30 - 7:30 p.m.  Dinner

7:30 - 8:30 p.m.   Dinner  Speaker....Pierre Harvey & Alex Harvey
Throughout his illustrious competitive cross country ski career from 1982 - 1988, Pierre Harvey would reach the Canadian Ski Championships podium an astonishing 35 times. His final medal tally included 22 Gold, 8 Silver, and 5 Bronze. His international career was equally as impressive, as he competed in three Olympic Games (two winter, one summer) and had four World Cup wins.

Harvey remains a very active member of the Canadian Cross-Country skiing community. He was instrumental in helping establish the Centre National d’Entainement Pierre Harvey in Quebec City. This venue is one of Canada’s four National Development centres for cross-country skiing, and has produced numerous Canadian World Cup athletes.

Harvey also played a key role in bringing the FIS World Cup to Quebec City in 2012, as he served as the Honorary Event Chair with the event organizing committee. Pierre Harvey was a dual-sport athlete who serves as an icon for Canadian cross country skiers and cyclists alike. His impact on the progression of cross country skiing across Canada and Quebec cannot be refuted. He is a true sports icon.

Alex Harvey has been on a pair of Cross-Country skis as far as he can remember. His introduction to the sport can be described as a time when he’d glide and ride. At just three years of age, Harveys parents would take him out to the trails in his hometown of Mont Sainte-Anne, Quebec where he’d ski for about 15 minutes before heading into the comfort of a baby glider for the remaining of the day. As time wore on, his passion and endurance in the sport grew. Like most youngsters in his hometown, Harvey spent his leisure time on the trails or alpine skiing until he was 12 years old when he took the first critical step towards following in the footsteps of his legendary father, Pierre Harvey, and pursue an Olympic dream in Cross-Country skiing.

Determined to succeed since his introduction to the sport, Alex has developed into one of the strongest skiers Canada has ever produced. Alex has reached the World Championship podium at all levels of the sport for Canada. In addition to winning a total of three World Junior Championship medals, Harvey added another chapter to the history books in Vancouver at the 2010 Winter Olympics when he teamed up with Devon Kershaw and finished fourth in the team sprint. This is the best placing ever for Canadian men in an Olympic cross-country competition. 
In 2011 the duo become the first Canadian men ever to win a World Championship medal when they won the gold in the team sprint at the mecca of Cross-Country skiing in Oslo, Norway. Harvey also became the first Canadian to win a gold medal at the Under-23 World Championship when he captured the pursuit title. He became Canada’s most accomplished cross-country ski athlete at the World Championships in 2013 when he won the bronze medal in the sprint event. He finished third overall of the 2013-14 FIS Cross-Country World Cup ranking with three first places, two second places, and one third place.

This season Alex medaled at the FIS Nordic World Ski Championships 2015 in Falun, Sweden winning a silver medal in the individual sprint classic and a bronze medal in the 15f/5c skiathlon (30K pursuit) events.

Like his father, Alex Harvey is a well-rounded athlete who is competitive both skiing and cycling. Athough Alex chose mountain biking over road bikes.

Conference Presenters
Pierre Vezina....Director of Skiing, Mont-Ste-Anne Nordic Center
Pierre Charbonneau...Ski du Fond Mont Tremblant 819-425-5588
Reese Brown...Nordic Director for SnowSports Industries America 802-236-3021
Thom Perkins...Principal of Thom Perkins Consulting  603-733-6563
John Donovan...Prinicpal of Donovan Associates 617-803-6813
John Morton...Principal of Morton Trails 802-785-4229
Joe Pete Wilson...Founder of CCSAA, Olympian, coach, author, ski area operator  518-222-2306
Peter Ashley...National Product Manager, Fischer Skis 603-387-6745
Tim Tierney...Executive Director Kingdom Trails, VT  802-626-0737
Francis Tetrault...Velo Quebec Association  514-521-8356 ext. 362
JoJo Toeppner
...Nordic Director of Royal Gorge, CA 530-426-3871
Sophie Kargl...General Manager of Stokely Creek, ON 519-817-3364
Russ Myer...Nordic Director of Hilltop Nordic, MA  315-396-9967
Manon Rena de Cotret...Executive Director of Regroupement de la Laurentides 514-247-7300
Austin Weiss...Director of Open Space City of Aspen, CO   970-274-2168
Pierre Harvey...Olympian
Alex Harvey...Olympian

prior conference 2014 (Lone Mountain Ranch) material


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