CCSAA Launches New Partnership Program July 25, 2006
CCSAA is pleased to announce the arrival of its new and dynamic partnership program. Major companies and recognized brands from across North America will now have the opportunity to align themselves with our association.
CCSAA recently retained the services of The Kempton Group, Inc., a marketing
communications firm based in Cincinnati, Ohio that has specialized in sport and event partnership marketing for more than 20 years. TKG will be heading the efforts and selling major partnerships for CCSAA. Mike Dunne of MJ Dunne & Associates will be assisting TKG and will continue working with CCSAA.
Cross Country Skiing Burns Calories January 1, 2004
Winter's shorter days and cooler temperatures combined with holiday goodies and a seasonal surge in appetite can lead to weight gain. Exercise is crucial to avoid becoming victims of "America's overweight epidemic," as described by the U.S. Surgeon General. One outdoor recreation, cross country skiing, helps battle winter weight gain better than any other by incinerating more calories.