With increased number of live web productions of sports events, audiences became more accustomed to watching video content from a mobile device or computer. They now expect these events to be available live and on-demand as well. Through live video, consumers can connect with brands in a more authentic, immediate, and spontaneous way. Brands and organizations large and small want to reach customers and employees, face-to-face, in real time to share their most exciting moments.


The 2017 FIS Nordic Junior World Ski Championships and FIS U23 World Ski Championships Cross Country will utilize the famed 2002 Winter Olympic Games trail system. Hosted by Soldier Hollow Nordic Center and Utah Olympic Park, this world class venue offers a spectacular backdrop nestled in the beautiful Wasatch Mountains and ensconced in Olympic heritage.


The CBO during this event will be XcountryLIVE. XcountryLIVE will produce more than 30 hours of first class coverage (HD 720p, minimum of 4 cameras per venue, onsite editing suite and on-site commentary) and on-site production team. Production will consist of live and recorder on-demand web coverage using best professional production practices and broadcast equipment in a competent and professional manner with knowledgeable, trained and qualified personnel.


Streaming will be provided on and  The signal will be produced in HD 720p standard with a 16:9 picture aspect ratio with international sound which will be delivered on-site.

The signal will include all competition and presentation graphics in a style similar to the FIS World Cup. Timing and competition graphics may include an official sponsor’s logo to be inserted.


23 total events at the championships with an hour broadcast time on average per event will provide incredible opportunity to place 30-second commercials and static logo placements to be seen again and again as viewers watch the drama from around the World.


2017 FIS JWCH & U23WCH

Total Views: 60,000 (estimated)

Unique Views: 40,000 (estimated)

Average Duration: 22 min 00 sec (estimated)


2016 USSA National Championships

Total Views: 22,278

Unique Views: 15,703

Average Duration: 21 min 06 sec


2016 America Birkebeiner

Total Views: 36,348

Unique Views: 23,482

Average Duration: 25 min 26 sec


2016 USSA Junior National Championships

Total Views: 24,225

Unique Views: 16,439

Average Duration: 22 min 21 sec



The National Nordic Foundation (NNF) is the nation’s leading grassroots nordic sport development organization. Our mission is to support athletic excellence in developing nordic athletes in the United States.



The video content produced and streamed live during the Junior and U23 World Championships, coverage of all 23 competitions and also coaches’ education material, will be a

valuable resource for coaches, athletes, and fans of the sport. All competitions and educational material will be available in an on-demand format after the event at, free of charge. The indefinite availability of this video content increases the value of this project immensely.

Advertising revenues generated by the NNF will go directly to offsetting production costs and funding Nordic skiing development in the United States.


For More information:

Yuriy Gusev, Executive & Athletic Director

USSA Central Cross Country Ski Associaiton

Office: 608.334.6814

Mobile: 608.385.8864
Yuriy Gusev <>