LIVE & ON-DEMAND WEBCAST ADVERTISING PACKAGES
With increased number of live web productions of sports events, audiences became more accustomed to watching video content from a mobile device or computer. They now expect these events to be available live and on-demand as well. Through live video, consumers can connect with brands in a more authentic, immediate, and spontaneous way. Brands and organizations large and small want to reach customers and employees, face-to-face, in real time to share their most exciting moments.
The 2017 FIS Nordic Junior World Ski Championships and FIS U23 World Ski Championships Cross Country will utilize the famed 2002 Winter Olympic Games trail system. Hosted by Soldier Hollow Nordic Center and Utah Olympic Park, this world class venue offers a spectacular backdrop nestled in the beautiful Wasatch Mountains and ensconced in Olympic heritage.
THE CHAMPIONSHIP BROADCASTING ORGANIZATION (CBO)
The CBO during this event will be XcountryLIVE. XcountryLIVE will produce more than 30 hours of first class coverage (HD 720p, minimum of 4 cameras per venue, onsite editing suite and on-site commentary) and on-site production team. Production will consist of live and recorder on-demand web coverage using best professional production practices and broadcast equipment in a competent and professional manner with knowledgeable, trained and qualified personnel.
Streaming will be provided on www.nnf.ski and www.utah2017.com. The signal will be produced in HD 720p standard with a 16:9 picture aspect ratio with international sound which will be delivered on-site.
The signal will include all competition and presentation graphics in a style similar to the FIS World Cup. Timing and competition graphics may include an official sponsor’s logo to be inserted.
23 total events at the championships with an hour broadcast time on average per event will provide incredible opportunity to place 30-second commercials and static logo placements to be seen again and again as viewers watch the drama from around the World.
XCOUNTRYLIVE ANALYTICS and DEMOGRAPHICS
2017 FIS JWCH & U23WCH
Total Views: 60,000 (estimated)
Unique Views: 40,000 (estimated)
Average Duration: 22 min 00 sec (estimated)
2016 USSA National Championships
Total Views: 22,278
Unique Views: 15,703
Average Duration: 21 min 06 sec
2016 America Birkebeiner
Total Views: 36,348
Unique Views: 23,482
Average Duration: 25 min 26 sec
2016 USSA Junior National Championships
Total Views: 24,225
Unique Views: 16,439
Average Duration: 22 min 21 sec
ABOUT NATIONAL NORDIC FOUNDATION
The National Nordic Foundation (NNF) is the nation’s leading grassroots nordic sport development organization. Our mission is to support athletic excellence in developing nordic athletes in the United States.
WHY ADVERTISE WITH NNF
The video content produced and streamed live during the Junior and U23 World Championships, coverage of all 23 competitions and also coaches’ education material, will be a
valuable resource for coaches, athletes, and fans of the sport. All competitions and educational material will be available in an on-demand format after the event at www.nnf.ski, free of charge. The indefinite availability of this video content increases the value of this project immensely.
Advertising revenues generated by the NNF will go directly to offsetting production costs and funding Nordic skiing development in the United States.
For More information:
Yuriy Gusev, Executive & Athletic Director
USSA Central Cross Country Ski Associaiton
Yuriy Gusev <firstname.lastname@example.org>